How we became Deeasjer and the special meaning behind our name.
“What’s in a name?” It’s a quote you have probably heard lots of times. Taken from Shakespeare’s Romeo and Juliet, where we are told, “That which we call a rose by any other name would smell as sweet.” And while this holds some truth, the reality is that names hold power. The power to inspire a feeling or emotion. The power to colour how we see the world. Names are woven into our identity, our culture, and our emotional language. In other words, a name is never just a name.
So, when it came to the beginnings of Deeasjer, our origin story, the right name was vital. It would be what made us who we went on to be. It would be a central part of our brand personality. Today we want to share a little more of the Deeasjer story and the values that make us who we are.