Media Kit

Our boudoir slippers bring drama and decadence to the bedroom, helping you set the scene for an unforgettable evening of romance. From luxe embellishments in feather, fur, and silk to deliciously high heels and a sensuous colour palette, stepping into Deeasjer slippers leaves you feeling like your very own Aphrodite.

A secret past...

The boudoir slipper has a long and scandalous reputation. From the opulence and affairs of the French court to the night-time glamour of the 1950s-pinup girl. The boudoir slipper has been, for centuries, a lavish statement of sensuality. At Deeasjer, we create modern boudoir slippers that combine the indulgence of the past with the strength and fierce femininity of today. We want every woman to feel like a goddess when she wears her Deeasjers.

Fact Sheet

Founded

2015

Ownership

Private

Number Of Team

6

Headquarters

London
England

Leadership Team

Charlene Shearer
Creative Director

Media Contact

Charlene
charlene@deeasjer.com

Company Bio

About Us

Deeasjer is a luxury British shoe brand with a passion for beauty. Creating indulgent handcrafted shoes with love, right here in London. Our footwear collection is a celebration of femininity and luxury, bringing together the most opulent materials and extraordinary designs with the highest levels of British craftsmanship. From intensely romantic boudoir slippers to our show-stopping VIP collection, Deeasjer has the shoes you need, at work or at play.

We are one of the only British footwear brands to craft our bespoke shoes by hand in the capital. This means we can offer unrivalled luxury and attention to detail. Creating shoes that not only look exquisite but feel heavenly, with intricately designed soles, layered with memory foam to cushion and protect your feet. Our master cordwainers craft each pair of our custom-made shoes from the softest Italian leathers, opulent satins and silks. Embellishments include Swarovski crystals and ethically sourced feathers. We make the little details matter. So, you can be sure your Deeasjers will always look and feel like a piece of fine art.

Sensuous. Decadent. Indulgent. It’s time you got your Deeasjers on.

Our Story

Deeasjer is the creation of visionary footwear designer Charlene Shearer. Her love affair with sumptuous colour and head-turning style began during her interior design studies at Guildford University. There she fell in love with the lavish Art Deco illustrations of Erté and the playful colours of Kandinsky. She was enchanted by the opulence of the Rococo and the artistic indulgences of the French court under Marie Antoinette and Louis XVI. She began to dream of a brand that allowed her to play with these influences alongside her own personal style. A luxury shoe brand that was like nothing else around. A shoe brand with passion and soul.

From these earliest of inspirations, Deeasjer was born. But the road to gorgeous footwear wasn’t always easy. These shoes needed to be more than beautiful. They needed to represent the ultimate in luxury, crafted from the finest materials and created with exacting attention to detail. Charlene travelled to Italy to handpick luxury leathers. Researched the most intricate shoemaking techniques and pulled together a team of unrivalled British craftsmen. This attention to detail allows Deeasjer to create extraordinary shoes that never fail to make an impact.

Deeasjer is also proud to be a member of the UK Fashion and Textile Association and the British Footwear Association. Proudly flying the flag for British manufacturing.

Today, Deeasjer is a brand that wears its heart on its feet. Creating luxury shoes that never go unnoticed. Beautifully crafted and effortlessly stylish. Have you got your Deeasjers on?

Collaborations

Here at Deeasjer, we love to partner with talented, creative individuals and brands. Whether that is crafting bespoke shoes for a special event, dressing our favourite people or designing special collections in collaboration with the brands we admire the most. Connecting with amazing people and designers drives our creativity and allows us to showcase our passion for luxury shoes in new and exciting ways.

Here are a few of our favourite collaborations:

Goldgenie

Goldgenie is a well-known luxury brand specialising in customising products with gold plating and other luxury materials. From iPhones to racing bikes, they are experts in adding a little extra decadence to the products you use every day. Deeasjer were thrilled to partner with Goldgenie to produce a very special collection of shoes, showcasing a 24-karat, gold-plated heel. This collaboration also signalled the debut of Deeasjer in the Middle East, bringing the brand to a whole new audience of shoe lovers.

Cynthia Erivo

Cynthia is one of our heroes here at Deeasjer. A beautiful and amazingly talented actress, singer, and songwriter who has a Tony and a Grammy Award in her very impressive collection. So, when she performed at Buckingham Palace, back in 2014, she needed a pair of shoes that were every bit as stunning as her voice. We created a bespoke pair of Deeasjers encrusted with genuine Swarovski crystals for the event. These sparkling shoes looked exquisite as Cynthia enjoyed a very royal reception. We are also proud to have partnered with Cynthia for a number of red carpet events, including the Olivier Awards.

Private Label

Our private label service allows you to design your dream shoe collection while we take care of the details. With over 20 years’ experience in handcrafted, luxury shoes, we understand how to create footwear that makes an impact. And we partner closely with you to bring your unique vision to life. Whether you are creating a limited- edition line or an ongoing collection, Deeasjer can help. We are here to make your vision a reality.

We understand that creating luxury shoes isn’t easy and that trying to find the right suppliers and manufacturers can be a headache. That’s why our project management and consultancy service provides support and expert guidance at every step of the way. From mock-ups and samples to materials, logos, and packaging, we have everything you need to make your newest shoe collection a success.

We are a proudly British designer and manufacturer, committed to highest possible standards of craftsmanship. Our team of master shoemakers is based in London and we take an exacting approach to every aspect of the construction process. Which means you can relax in the knowledge that your shoes will be exquisitely produced and finished with the utmost attention to detail.

We work with clients around the globe to produce shoes with passion. Could you be our next success story?

Milestones

  • 2007

    Charlene graduated from London School of Fashion footwear Design.

  • 2009

    Deeasjer Launched the “Rococo Collection,” Sponsored by Goldgenie.

  • 2010 - 2012

    Project Managed private label collection for Anna Kichenside.

  • 2013 - 2016

    Cynthia Erivo Brand Ambassador - Designed exclusively for Cynthia Erivo the 2016 Tony Award winner. Charlene designed her Swarovski covered court shoes for her performance for the Queen at Buckingham Palace, all he red carpet events; the Oliver Awards, Opening press night, Simon Cowles I Can’t Sing, Kinky Boots and InStyle Magazine to name a few.

  • 2016 - Present

    Collaborate with Goldgenie, designed a capsule collection of 24k gold plated heels for the exclusive store in Dubai.

    Deeasjer continue to create indulgent handcrafted shoes with love, right here in London.

Testimonials

It has been a pleasure for Kocolala to work with Deeasjer, It has been a brilliant experience and the unique designs are both luxurious, with a unique balance of comfort and style. Deeasjer is the one to choose for bespoke designs which can be worn for any occasion.

Kocolala Lingerie

I love my Deeasjers, they are comfortable, gorgeous and each pair is perfect for the occasion. Charlene has a wonderful talent, passion and making sure they match their owners. Every time I wear my Deeasjers, someone compliments them and asks where they are from. I have complete pride in saying they are Deeasjers and they…

Cynthia Erivo – Singer and Actress Star of “The Color Purple” Broadway NY

I personally worked with Deeasjer a few years ago now. They handled all the factory liaisons and took all the stress out of shoe making for me! The quality of my shoes was fantastic as well as the comfort. My high heels were comfortable to wear for my customers which was of huge importance to…

Anna Kichenside – Design & Development Manager Butterfly Twist

The first time I purchased a pair of Deeasjer’s shoes I was simply bowled over by the stunning design and could not believe how perfectly they fit. I now have a number of Deeasjer’s shoes and boots, which are beautifully made and so exquisite and second to none. I am absolutely thrilled with my Deeasjer’s.

Jean Sinclair

Planning a wedding is considered one of the most stressful experiences a woman can have. To top it off we had 10 bridesmaids who all needed beautiful shoes. I wanted them to be individual to each woman but clearly part of a collection. The Deeasjer teams bespoke and hands on approach is just what we…

Serena Diouf

I met Charlene a couple of years ago when we both were showcasing at Fashion Finest. We remained in touch and did couple of projects together. During those sometimes stressful events I got to know her better and she became a dear friend of mine. Charlene is an absolute dream to work with, a woman…

Kasia Stone – Jewellery Designer

I love my Deeasjer’s. In the past I had trouble finding shoes that fit my slander feet and when I wore my first pair from Deeasjer I was in paradise. They fit like a glove and are so comfortable. I can wear them for an entire night out dancing, which makes all the difference. I…

Marcia Williams – A devoted Deeasjer fan